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Clothing Rental: Forging the New Membership Economy Monday, October 21, 2019 at 11:30 am

In 2011, CaaStle launched Gwynnie Bee and helped start a clothing rental revolution that continues today. In addition to their existing owned and operated business, the team that started the revolution has expanded upon it with CaaStle’s B2B technology platform which powers the new economy for apparel.

CaaStle used their clothing-as-a-service (CaaS) model to provide proof that the technology-driven subscription rental model could work in the retail space. Learn first-hand from CaaStle’s SVP of Corporate Development, John Donoghue, how the landscape continues to evolve and just how important customer relationships are to drive a successful subscription model.