Join Dr. Carl Gold, Zuora’s Chief Data Scientist, to learn how to use your data as a weapon in the fight against churn, the bane of all subscription businesses. When used correctly, data can help companies understand what causes users to churn, what’s predictive of churn, and what can be done to reduce it. Dr. Gold will clear many misconceptions around data and discuss the pitfalls involved in performing data analysis and communicating the results. He’ll share case studies and insights gleaned from his work on dozens of predictive churn analyses at Zuora. You’ll also get a sneak-peek into material from his forthcoming book: Fighting Churn With Data!