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From Startup to Acquisition – How Brand Ambassadors Fueled Growth for Pura Vida Monday, October 21, 2019 at 2:20 pm

As one of the first companies on Instagram to coin the term “brand ambassador”, Pura Vida has led the charge in the influencer economy. And their growth certainly has not gone unnoticed with a recent investment from and partnership with Vera Bradley to fuel it further. Join VanessaSkaggs, Marketing Manager from Pura Vida for a fireside chat led by Refersion’s Erica Roth as they dive deep in to what has made them successful and helped them become a true leader in their category.