Alyssa Perry is a marketing strategist with over 16 years experience specializing in mobile, social, and video marketing for startup organizations. As the Senior Marketing Director for FabFitFun, the membership that delivers happiness and well-being to everyone, everywhere, Alyssa’s focus is on growth in new customer acquisition and increasing retention by managing all aspects of paid media, including social, SEM, display/programmatic, content, native, affiliates, podcasting, TV, direct mail, data and more.
Alyssa started her career in digital entertainment marketing at Warner Bros and Disney. Learning all she could from the corporate world and equipped with an entrepreneurial spirit, Alyssa made the journey into the tech startup scene where she built marketing teams for MySpace, Jam City, Zynga, and Soothe.
Alyssa has a passion for data and content and combines her analytical prowess with intuitive creativity to develop complex and efficient customer acquisition and retention funnels that lead to high revenue growth.