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Matt Skibinski

Reader Revenue Specialist at The Lenfest Institute

Matt Skibinski has been helping news publishers succeed at generating digital reader revenue since 2009. Matt served for five years as head of publisher success for Press+ and Piano Media, helping oversee the two companies’ merger. In that role, Matt worked with publishers to advise them on their strategies for launching successful digital subscription efforts using the metered model, compiling data, best practices, and learnings from across the industry to produce the most detailed set of benchmarks, data-backed insights, and case studies to date on the topic of digital subscriptions for news.

After leaving Press+ in 2015, Matt has consulted with a wide range of news brands to optimize their digital subscription efforts, such as the Dallas Morning News, the Philadelphia Iquirer, ALM, Business Insider, and others. In 2016 Matt joined the The Lenfest Institute’s team as a consultant and advisor focused on digital subscription initiatives. In that capacity, he was a coach and co-designer of the Facebook Local News Accelerator in 2018. In 2019, he began working with NewsGuard, a startup that provides ratings and ‘Nutrition Labels’ for thousands of news and information sites to combat online misinformation.

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